The literary echo chamber: Are we reading in circles?

I love a good book recommendation. Who doesn’t? But lately, I’ve started to wonder: are we all reading the same five novels, over and over again?

Log on to BookTok and you’ll find Rebecca Yarros’s Fourth Wing, Sarah J. Maas’s A Court of Thorns and Roses, and Taylor Jenkins Reid’s The Seven Husbands of Evelyn Hugo passed around like holy scripture. 

Over on Bookstagram, Gabrielle Zevin’s Tomorrow, and Tomorrow, and Tomorrow or Matt Haig’s The Midnight Library are often perched artfully next to a flat white and some autumnal leaves. If you’re deep into literary fiction, chances are someone has handed you Sally Rooney’s Beautiful World, Where Are You, Elif Batuman’s The Idiot, or the ever-expanding crop of novels compared to Donna Tartt’s The Secret History.

Books that broke the internet: when novels go viral

In the past, a book’s success was measured in reviews, literary awards, and maybe, if the stars aligned, a TV adaptation. 

Now, a novel might become a global sensation because someone sobbed over it on TikTok, annotated every page with pastel highlighters, or declared it "life-changing" in an Instagram caption. From Fourth Wing to The Song of Achilles, some books seem almost genetically engineered to break the internet.

Emily Henry and the craft of commercial fiction

It’s not just that Emily Henry writes bestsellers. It’s that she writes the kind of commercial fiction people want to reread, smart, emotionally layered romantic comedies that balance character, structure and warmth in just the right proportions. 

As a reader and a fan, I’ve marvelled at how her novels manage to feel both comfortably familiar and quietly profound.