Showing posts with label book marketing. Show all posts
Showing posts with label book marketing. Show all posts

Friday, 13 February 2026

What’s on my radar: when a cover makes me preorder

From Little Red Death by Alexandra Benedict to wider trends in fiction design, this post explores why book covers still influence what we read, share and preorder.
There is a very particular thrill to a cover reveal. I know there is for me. It is such a delicious moment. 

It is not the algorithmic sort of thrill, not the flash-sale urgency of consumer culture, but that quieter jolt. The moment you see a cover and think, I don’t know what this is yet, but I want to live inside it. I admit I do sometimes (not always) judge a book by its cover. I do not feel guilty for doing so.

Thursday, 16 October 2025

Do writers need social media? Richard Osman thinks not. Here’s why that’s a problem

Bestselling author Richard Osman recently claimed that writers don’t need to be on social media. But for most of us—especially emerging authors—this simply isn’t true. This post explores why digital presence still matters, and what Osman’s advice gets wrong.
Richard Osman recently sat down with Guardian journalist Marina Hyde and offered a tidbit that has rippled across social media (or all places): writers, he said, don’t need to be on social media. 

It wasn't even a casual comment. It was something he had thought about. On the surface, it might sound comforting for those of us bone-tired of the algorithmic hamster wheel we have found ourselves on. But it’s also, frankly, bad advice for most writers trying to carve out a space in today’s publishing world.