Why does every bestseller sound the same? A mini manifesto against beige prose

Pick up any recent bestseller and you’ll notice it. The prose is clean. Efficient. Emotionally calibrated within an inch of its life. And, yet, somehow, utterly indistinct.

This is beige prose, smooth, flavourless, and engineered for mass readability. It’s not bad writing, exactly. In fact, that’s the problem. It’s technically correct, but soulfully inert. A style that’s been edited within an inch of meaning. Every sentence feels like it’s been test-marketed, stripped of friction, and dunked in lukewarm relatability.

The Great American Novel: 15 books that define a nation

Last time I wrote about what the Great American Novel is, where it came from and whether it was still needed or even possible.

Everyone, including me, has their own definition of the Great American Novel. But at its heart, the idea is simple: a book that captures the spirit, contradictions, and complexity of America.

An important qualifying factor is that it is not only about literary brilliance. It’s more than that. It’s about resonance. The novels below reflect the American psyche, telling us who we are, who we were, and sometimes who we want to be.