Somewhere between a Dickens cliffhanger and a Substack subscriber list, a curious thing is happening. Fiction is going serial again.
Once the domain of Victorian magazines and pulp weeklies, serialised storytelling is seeing a new wave of popularity, only this time, it’s landing directly in readers’ inboxes. From Substack to Beehiiv, Ghost to Revue, platforms once reserved for thinkpieces and hot takes are now hosting fictional universes, unfolding one email at a time.