Books that broke the internet: when novels go viral

In the past, a book’s success was measured in reviews, literary awards, and maybe, if the stars aligned, a TV adaptation. 

Now, a novel might become a global sensation because someone sobbed over it on TikTok, annotated every page with pastel highlighters, or declared it "life-changing" in an Instagram caption. From Fourth Wing to The Song of Achilles, some books seem almost genetically engineered to break the internet.

Emily Henry and the craft of commercial fiction

It’s not just that Emily Henry writes bestsellers. It’s that she writes the kind of commercial fiction people want to reread, smart, emotionally layered romantic comedies that balance character, structure and warmth in just the right proportions. 

As a reader and a fan, I’ve marvelled at how her novels manage to feel both comfortably familiar and quietly profound.