Now, a novel might become a global sensation because someone sobbed over it on TikTok, annotated every page with pastel highlighters, or declared it "life-changing" in an Instagram caption. From Fourth Wing to The Song of Achilles, some books seem almost genetically engineered to break the internet.
Once upon a time, fantasy and romance lived in separate kingdoms. One was filled with dragons and quests; the other, with yearning glances and whispered confessions. Now? They’ve merged into a new, single, soaring genre known as "romantasy," and it's captivating Gen Z readers like few others.
Its influence is being felt throughout the publishing industry. I recently discussed this with a friend. He's a crime writer and is thinking about how he can weave elements into a new series.
It's not hard to see why. In a world that feels increasingly uncertain, romantasy offers emotional intensity and escape in equal measure. With sweeping magical worlds and high-stakes love stories, it's a genre that doesn't ask readers to choose between action and intimacy. Instead, it says: have both.