The BookTok Effect: Why is The Secret History still so popular?

One of the most talked-about books on TikTok is Donna Tartt's The Secret History. More than 30 years after its publication, it remains a novel that continues to attract readers and spark debate. Not to mention attracting a new generation of readers. 

It’s a campus novel, a murder mystery, a character study, and a cult classic all in one — and it’s particularly resonant for a generation obsessed with aesthetics, identity, and the allure of darkness.

So what makes The Secret History so enduring?